Cross-couponing effects on new product introductions in the cosmetic industry

Additional Metadata
Thesis Advisor	Looman, J.L., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26231
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aantjes, M.D. (2010, March 23). Cross-couponing effects on new product introductions in the cosmetic industry. Marketing Management. Retrieved from http://hdl.handle.net/2105/26231

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