Cross-couponing effects on new product introductions in the cosmetic industry

Additional Metadata
Thesis Advisor	Looman, J.L., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26231
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Aantjes, M.D. (2010). Cross-couponing effects on new product introductions in the cosmetic industry. In Marketing Management.http://hdl.handle.net/2105/26231

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