Sparkling enforcer. Celebrity or self-created endorser. Just like you?: A research to define what type of endorsement works best for Jillz’ printed advertisements with the intention of increasing brand awareness and purchase intention

Additional Metadata
Keywords	Celebrities, Endorsement, Advertising, Created spokespersons
Thesis Advisor	Looman, J.L., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26234
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Waal, A.M. van der. (2012, June 20). Sparkling enforcer. Celebrity or self-created endorser. Just like you?: A research to define what type of endorsement works best for Jillz’ printed advertisements with the intention of increasing brand awareness and purchase intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/26234

Sparkling enforcer. Celebrity or self-created endorser. Just like you?