2012-06-20
Sparkling enforcer. Celebrity or self-created endorser. Just like you?
Publication
Publication
A research to define what type of endorsement works best for Jillz’ printed advertisements with the intention of increasing brand awareness and purchase intention
| Additional Metadata | |
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| , , , | |
| Looman, J.L., Eijk, A.R. van der | |
| hdl.handle.net/2105/26234 | |
| Marketing Management | |
| Organisation | Rotterdam School of Management |
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Waal, A.M. van der. (2012, June 20). Sparkling enforcer. Celebrity or self-created endorser. Just like you?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26234
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