Sparkling enforcer. Celebrity or self-created endorser. Just like you?
A research to define what type of endorsement works best for Jillz’ printed advertisements with the intention of increasing brand awareness and purchase intention
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|Looman, J.L., Eijk, A.R. van der|
|Organisation||Rotterdam School of Management|
Waal, A.M. van der. (2012, June 20). Sparkling enforcer. Celebrity or self-created endorser. Just like you?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26234