2010-03-18
How do promotion design characteristics affect sales results?
Publication
Publication
An investigation of the influence of sales promotion design characteristics on sales in Dutch utilitarian markets with retail scanner data
Additional Metadata | |
---|---|
Jong, M.G. de, Mulder, A. | |
hdl.handle.net/2105/26236 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Thijsen, L.M.A. (2010, March 18). How do promotion design characteristics affect sales results?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26236
|