How do promotion design characteristics affect sales results?: An investigation of the influence of sales promotion design characteristics on sales in Dutch utilitarian markets with retail scanner data

Additional Metadata
Thesis Advisor	Jong, M.G. de, Mulder, A.
Persistent URL	hdl.handle.net/2105/26236
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Thijsen, L.M.A. (2010, March 18). How do promotion design characteristics affect sales results?: An investigation of the influence of sales promotion design characteristics on sales in Dutch utilitarian markets with retail scanner data. Marketing Management. Retrieved from http://hdl.handle.net/2105/26236

How do promotion design characteristics affect sales results?