2011-09-21
Social influence on consumer innovativeness
Publication
Publication
From traditional to digital television viewing
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, , , | |
Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/26251 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Klaver, O.C. (2011, September 21). Social influence on consumer innovativeness. Marketing Management. Retrieved from http://hdl.handle.net/2105/26251
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