Social influence on consumer innovativeness: From traditional to digital television viewing

Additional Metadata
Keywords	Consumer behaviour, Television (TV), Innovation, Social influence
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26251
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Klaver, O.C. (2011, September 21). Social influence on consumer innovativeness: From traditional to digital television viewing. Marketing Management. Retrieved from http://hdl.handle.net/2105/26251

Social influence on consumer innovativeness