The heavy effects of fat claims: A study on the effects of fat claims on the consumer

Additional Metadata
Thesis Advisor	Smeesters, D.H.R.V., Dierendonck, H.G.H. van
Persistent URL	hdl.handle.net/2105/26253
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Gu, K.X. (2009, September 25). The heavy effects of fat claims: A study on the effects of fat claims on the consumer. Marketing Management. Retrieved from http://hdl.handle.net/2105/26253

The heavy effects of fat claims