The value of sales: Customer prioritization implementation in the intermediate chemicals market

Additional Metadata
Keywords	Business to business (B2B), Marketing accountability, Improvisation, Implementation, Customer prioritisation
Thesis Advisor	Looman, J.L., Teixeira de Vasconcelos, M.
Persistent URL	hdl.handle.net/2105/26254
Series	Finance & Investments , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Graaf, F.E. de. (2011). The value of sales: Customer prioritization implementation in the intermediate chemicals market. In Marketing Management.http://hdl.handle.net/2105/26254

The value of sales