Hyperbole and sponsored search are the best things ever!: Discovering the effectiveness of online advertising

Additional Metadata
Thesis Advisor	Szymanowski, M., Szkudlarek, B.A.
Persistent URL	hdl.handle.net/2105/26262
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Burgerhout, A.E.J. (2009, December 16). Hyperbole and sponsored search are the best things ever!: Discovering the effectiveness of online advertising. Marketing Management. Retrieved from http://hdl.handle.net/2105/26262

Hyperbole and sponsored search are the best things ever!