2011-03-18
Co-branding and corporate share value
Publication
Publication
Combining a financial and marketing perspective
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Ataman, M.B., Cheng, T. | |
hdl.handle.net/2105/26264 | |
Finance & Investments , Marketing Management | |
Organisation | Rotterdam School of Management |
Brink, M. (2011, March 18). Co-branding and corporate share value. Marketing Management. Retrieved from http://hdl.handle.net/2105/26264
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