Co-branding and corporate share value: Combining a financial and marketing perspective

Additional Metadata
Keywords	Co branding, Brand equity, Valuation, Value, Event study, Efficient market hypothesis
Thesis Advisor	Ataman, M.B., Cheng, T.
Persistent URL	hdl.handle.net/2105/26264
Series	Finance & Investments , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Brink, M. (2011). Co-branding and corporate share value: Combining a financial and marketing perspective. In Marketing Management.http://hdl.handle.net/2105/26264

Co-branding and corporate share value