Single or multiple athletes in your advertisement: The influence on the effectiveness of the advertisement

Additional Metadata
Keywords	Advertising, Effectiveness, Endorsement, Celebrities
Thesis Advisor	Looman, J.L., Boons, A.N.A.M.
Persistent URL	hdl.handle.net/2105/26285
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hermsen, J.G.P. (2011, September 19). Single or multiple athletes in your advertisement: The influence on the effectiveness of the advertisement. Marketing Management. Retrieved from http://hdl.handle.net/2105/26285

Single or multiple athletes in your advertisement