How does cultural difference influence or get influenced by ambush marketing?

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Keywords	Ambush marketing, Cross cultural research, Hallmark events, Prevention
Thesis Advisor	Go, F.M., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/26295
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, J.H. (2014). How does cultural difference influence or get influenced by ambush marketing?. In Marketing Management.http://hdl.handle.net/2105/26295

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