How does cultural difference influence or get influenced by ambush marketing?

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Keywords	Ambush marketing, Cross cultural research, Hallmark events, Prevention
Thesis Advisor	Go, F.M., Berens, G.A.J.M.
Persistent URL	hdl.handle.net/2105/26295
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Lee, J.H. (2014, March 13). How does cultural difference influence or get influenced by ambush marketing?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26295

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