The influence of a warranty in advertising on consumers’ response

Additional Metadata
Keywords	Advertising, Consumer behaviour, Warranty, Regulatory focus
Thesis Advisor	Rekom, J. van, Szymanowska, M.
Persistent URL	hdl.handle.net/2105/26311
Series	Finance & Investments , Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Theunessen, J. (2011, September 28). The influence of a warranty in advertising on consumers’ response. Marketing Management. Retrieved from http://hdl.handle.net/2105/26311

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