The influence of a warranty in advertising on consumers’ response: The moderating effect of regulatory focus

Additional Metadata
Keywords	Advertising, Consumer behaviour, Warranty, Regulatory focus
Thesis Advisor	Rekom, J. van, Szymanowska, M.
Persistent URL	hdl.handle.net/2105/26311
Series	Finance & Investments , Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Theunessen, J. (2011). The influence of a warranty in advertising on consumers’ response: The moderating effect of regulatory focus. In Marketing Management.http://hdl.handle.net/2105/26311

The influence of a warranty in advertising on consumers’ response