Interactive media: the influence of different interactive media on brand personality: a constructive research into the role of different media on specific brand attributes

Additional Metadata
Thesis Advisor	Postma, P., Li, T.
Persistent URL	hdl.handle.net/2105/26346
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Spee, R.L. (2010, March 25). Interactive media: the influence of different interactive media on brand personality: a constructive research into the role of different media on specific brand attributes. Marketing Management. Retrieved from http://hdl.handle.net/2105/26346

Interactive media: the influence of different interactive media on brand personality