The Uncle Sam culture: The influence of national stereotypes and language on advertising effectiveness

Additional Metadata
Keywords	Country of origin, Hedonic, Advertising, Stereotypes, Utilitarian, Language, Culture
Thesis Advisor	Puntoni, S., Heyden, M.L.M.
Persistent URL	hdl.handle.net/2105/26351
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Pieroni Celli, A.C. (2010, December). The Uncle Sam culture: The influence of national stereotypes and language on advertising effectiveness. Marketing Management. Retrieved from http://hdl.handle.net/2105/26351

The Uncle Sam culture