2010-12-01
The Uncle Sam culture
Publication
Publication
The influence of national stereotypes and language on advertising effectiveness
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, , , , , , | |
Puntoni, S., Heyden, M.L.M. | |
hdl.handle.net/2105/26351 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Pieroni Celli, A.C. (2010, December). The Uncle Sam culture. Marketing Management. Retrieved from http://hdl.handle.net/2105/26351
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