The effects of publicity on word-of-mouth and box office revenues

Additional Metadata
Thesis Advisor	Wierenga, B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/26353
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwanzig, B. (2009, June 26). The effects of publicity on word-of-mouth and box office revenues. Marketing Management. Retrieved from http://hdl.handle.net/2105/26353

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