The effects of publicity on word-of-mouth and box office revenues: A study on predictions models, the influence of news media and word-of-mouth

Additional Metadata
Thesis Advisor	Wierenga, B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/26353
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwanzig, B. (2009, June 26). The effects of publicity on word-of-mouth and box office revenues: A study on predictions models, the influence of news media and word-of-mouth. Marketing Management. Retrieved from http://hdl.handle.net/2105/26353

The effects of publicity on word-of-mouth and box office revenues