The effects of publicity on word-of-mouth and box office revenues: A study on predictions models, the influence of news media and word-of-mouth

Additional Metadata
Thesis Advisor	Wierenga, B., Wijk, R.A.J.L. van
Persistent URL	hdl.handle.net/2105/26353
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Zwanzig, B. (2009). The effects of publicity on word-of-mouth and box office revenues: A study on predictions models, the influence of news media and word-of-mouth. In Marketing Management.http://hdl.handle.net/2105/26353

The effects of publicity on word-of-mouth and box office revenues