The effectiveness of free gift promotion types: Measuring differences across promotion types and brand equity’s on purchase and repurchase intentions of retail products

Additional Metadata
Keywords	Gifts, Congruence, Promotions, Buying intention
Thesis Advisor	Hooge, I.E. de, Dijke, M.H. van
Persistent URL	hdl.handle.net/2105/26374
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Olst, M.S. van. (2012, March 8). The effectiveness of free gift promotion types: Measuring differences across promotion types and brand equity’s on purchase and repurchase intentions of retail products. Marketing Management. Retrieved from http://hdl.handle.net/2105/26374

The effectiveness of free gift promotion types