2012-03-08
The effectiveness of free gift promotion types
Publication
Publication
Measuring differences across promotion types and brand equity’s on purchase and repurchase intentions of retail products
Additional Metadata | |
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Hooge, I.E. de, Dijke, M.H. van | |
hdl.handle.net/2105/26374 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Olst, M.S. van. (2012, March 8). The effectiveness of free gift promotion types. Marketing Management. Retrieved from http://hdl.handle.net/2105/26374
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