Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products: Warm colors versus cool colors

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/26391
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Waanders, N.J. . (2009, June 11). Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products: Warm colors versus cool colors. Marketing Management. Retrieved from http://hdl.handle.net/2105/26391

Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products