2009-06-11
Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products
Publication
Publication
Warm colors versus cool colors
Additional Metadata | |
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Verlegh, P.W.J., Wempe, B.H.E. | |
hdl.handle.net/2105/26391 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Waanders, N.J. . (2009, June 11). Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products. Marketing Management. Retrieved from http://hdl.handle.net/2105/26391
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