Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products: Warm colors versus cool colors

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Wempe, B.H.E.
Persistent URL	hdl.handle.net/2105/26391
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Waanders, N.J. . (2009). Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products: Warm colors versus cool colors. In Marketing Management.http://hdl.handle.net/2105/26391

Attitude, awareness and purchase intention towards color in printed advertisements for hedonic products