Brand switching behavior due to a collectable premium: Can a collectable premium create a switching intention from a national brand to a private label brand?

Additional Metadata
Keywords	Collectable premium, Brand switching, Brands, Private labels, National brands, Albert Heijn, Parents, Children
Thesis Advisor	Looman, J.L., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26400
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Vermaak, R.A. (2011, September 12). Brand switching behavior due to a collectable premium: Can a collectable premium create a switching intention from a national brand to a private label brand?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26400

Brand switching behavior due to a collectable premium