2011-09-12
Brand switching behavior due to a collectable premium
Publication
Publication
Can a collectable premium create a switching intention from a national brand to a private label brand?
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, , , , , , , | |
Looman, J.L., Eijk, A.R. van der | |
hdl.handle.net/2105/26400 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Vermaak, R.A. (2011, September 12). Brand switching behavior due to a collectable premium. Marketing Management. Retrieved from http://hdl.handle.net/2105/26400
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