Advergames as a means to build consumer-based brand equity

Additional Metadata
Thesis Advisor	Hooge, I.E. de, Baalen, P.J. van
Persistent URL	hdl.handle.net/2105/26408
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Straeten, M.G.H. van. (2009, September 23). Advergames as a means to build consumer-based brand equity. Marketing Management. Retrieved from http://hdl.handle.net/2105/26408

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