2010-09-29
Characteristics that determine the response rate in B2B email marketing
Publication
Publication
An important tool to generate successful B2B email marketing campaigns
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, , , , | |
Szymanowski, M., Eijk, A.R. van der | |
hdl.handle.net/2105/26418 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Schoevaars, B.P.C. (2010, September 29). Characteristics that determine the response rate in B2B email marketing. Marketing Management. Retrieved from http://hdl.handle.net/2105/26418
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