Characteristics that determine the response rate in B2B email marketing: An important tool to generate successful B2B email marketing campaigns

Additional Metadata
Keywords	Business to business (B2B), E-marketing, Email, Marketing, Response rate
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26418
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Schoevaars, B.P.C. (2010, September 29). Characteristics that determine the response rate in B2B email marketing: An important tool to generate successful B2B email marketing campaigns. Marketing Management. Retrieved from http://hdl.handle.net/2105/26418

Characteristics that determine the response rate in B2B email marketing