2009-12-09
The effects of country-of-origin on consumers’ brand attitude in the luxury goods category
Publication
Publication
Additional Metadata | |
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Verlegh, P.W.J., Wempe, B.H.E. | |
hdl.handle.net/2105/26423 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Raber, S.D. (2009, December 9). The effects of country-of-origin on consumers’ brand attitude in the luxury goods category. Marketing Management. Retrieved from http://hdl.handle.net/2105/26423
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