2011-03-24
Innovation adaptation
Publication
Publication
Why consumers may opt against adopting an innovation?
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, , , , , | |
Szymanowski, M., Ende, J.C.M. van den | |
hdl.handle.net/2105/26430 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
O'farrill Machin, J. (2011, March 24). Innovation adaptation. Marketing Management. Retrieved from http://hdl.handle.net/2105/26430
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