Innovation adaptation: Why consumers may opt against adopting an innovation?

Additional Metadata
Keywords	Innovation, Willingness, Nostalgia, Adaptation, Consumer behaviour, Consumer attitudes
Thesis Advisor	Szymanowski, M., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/26430
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	O'farrill Machin, J. (2011, March 24). Innovation adaptation: Why consumers may opt against adopting an innovation?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26430

Innovation adaptation