Innovation adaptation: Why consumers may opt against adopting an innovation?

Additional Metadata
Keywords	Innovation, Willingness, Nostalgia, Adaptation, Consumer behaviour, Consumer attitudes
Thesis Advisor	Szymanowski, M., Ende, J.C.M. van den
Persistent URL	hdl.handle.net/2105/26430
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	O'farrill Machin, J. (2011). Innovation adaptation: Why consumers may opt against adopting an innovation?. In Marketing Management.http://hdl.handle.net/2105/26430

Innovation adaptation