Which approaches do firms employ in managing word of mouth communications?: Toward creating an integrative framework

Additional Metadata
Keywords	Word of mouth (WOM), Responsive, Activation, Approach
Thesis Advisor	Verlegh, P.W.J., Ansari, S.M.
Persistent URL	hdl.handle.net/2105/26445
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Kouzeh, M. (2010, September 14). Which approaches do firms employ in managing word of mouth communications?: Toward creating an integrative framework. Marketing Management. Retrieved from http://hdl.handle.net/2105/26445

Which approaches do firms employ in managing word of mouth communications?