2010-09-14
Which approaches do firms employ in managing word of mouth communications?
Publication
Publication
Toward creating an integrative framework
Additional Metadata | |
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, , , | |
Verlegh, P.W.J., Ansari, S.M. | |
hdl.handle.net/2105/26445 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Kouzeh, M. (2010, September 14). Which approaches do firms employ in managing word of mouth communications?. Marketing Management. Retrieved from http://hdl.handle.net/2105/26445
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