Referral reward programs for travel agencies in Facebook and Hyves: An exploratory research on effectiveness and ethics of using online referral reward programs for Dutch travel agencies

Additional Metadata
Keywords	Travel agency industry/market/sector, Internet, Referrals, Online community, Word of mouth (WOM)
Thesis Advisor	Go, F.M., Borst, W.A.M.
Persistent URL	hdl.handle.net/2105/26455
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jongerius, R.B. (2010). Referral reward programs for travel agencies in Facebook and Hyves: An exploratory research on effectiveness and ethics of using online referral reward programs for Dutch travel agencies. In Marketing Management.http://hdl.handle.net/2105/26455

Referral reward programs for travel agencies in Facebook and Hyves