Search engine advertising: Drivers of willingness to click and relevance perception

Additional Metadata
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26461
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hosman, G.W. (2010, March 25). Search engine advertising: Drivers of willingness to click and relevance perception. Marketing Management. Retrieved from http://hdl.handle.net/2105/26461

Search engine advertising