Search engine advertising: Drivers of willingness to click and relevance perception

Additional Metadata
Thesis Advisor	Szymanowski, M., Eijk, A.R. van der
Persistent URL	hdl.handle.net/2105/26461
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hosman, G.W. (2010). Search engine advertising: Drivers of willingness to click and relevance perception. In Marketing Management.http://hdl.handle.net/2105/26461

Search engine advertising