Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule: testing a theory about customer experience management

Additional Metadata
Keywords	Customer experiences, Peak end rule, Consumer behaviour, Retail industry/market/sector
Thesis Advisor	Verlegh, P.W.J., Stam, D.A.
Persistent URL	hdl.handle.net/2105/26463
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoogenhuijze, E. van. (2010, June 22). Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule: testing a theory about customer experience management. Marketing Management. Retrieved from http://hdl.handle.net/2105/26463

Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule