2010-06-22
Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule
Publication
Publication
testing a theory about customer experience management
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Verlegh, P.W.J., Stam, D.A. | |
hdl.handle.net/2105/26463 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Hoogenhuijze, E. van. (2010, June 22). Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule. Marketing Management. Retrieved from http://hdl.handle.net/2105/26463
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