Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule: testing a theory about customer experience management

Additional Metadata
Keywords	Customer experiences, Peak end rule, Consumer behaviour, Retail industry/market/sector
Thesis Advisor	Verlegh, P.W.J., Stam, D.A.
Persistent URL	hdl.handle.net/2105/26463
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Hoogenhuijze, E. van. (2010). Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule: testing a theory about customer experience management. In Marketing Management.http://hdl.handle.net/2105/26463

Creating an effective experience: introducing the pain-pleasure gap and the issue of the peak-end rule