2010-09-28
Sponsorship: the creation of badwill
Publication
Publication
how team sponsorship influences the brand image of (rival) fan in the Dutch soccer industry
Additional Metadata | |
---|---|
, , , , , | |
Looman, J.L., Burmeister, K. | |
hdl.handle.net/2105/26473 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Esser, R. (2010, September 28). Sponsorship: the creation of badwill. Marketing Management. Retrieved from http://hdl.handle.net/2105/26473
|