Sponsorship: the creation of badwill: how team sponsorship influences the brand image of (rival) fan in the Dutch soccer industry

Additional Metadata
Keywords	Football, Sponsorship, Rivalry, Brand image, Netherlands Marketing, Identification
Thesis Advisor	Looman, J.L., Burmeister, K.
Persistent URL	hdl.handle.net/2105/26473
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Esser, R. (2010). Sponsorship: the creation of badwill: how team sponsorship influences the brand image of (rival) fan in the Dutch soccer industry. In Marketing Management.http://hdl.handle.net/2105/26473

Sponsorship: the creation of badwill