Company response to WOM: An exploratory investigation into a company’s options for responding to WOM about its offerings

Additional Metadata
Thesis Advisor	Wierenga, B., Heugens, P.P.M.A.R.
Persistent URL	hdl.handle.net/2105/26478
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Duits, P. (2009, June 24). Company response to WOM: An exploratory investigation into a company’s options for responding to WOM about its offerings. Marketing Management. Retrieved from http://hdl.handle.net/2105/26478

Company response to WOM