2009-06-24
Company response to WOM
Publication
Publication
An exploratory investigation into a company’s options for responding to WOM about its offerings
Additional Metadata | |
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Wierenga, B., Heugens, P.P.M.A.R. | |
hdl.handle.net/2105/26478 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Duits, P. (2009, June 24). Company response to WOM. Marketing Management. Retrieved from http://hdl.handle.net/2105/26478
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