Company response to WOM: An exploratory investigation into a company’s options for responding to WOM about its offerings

Additional Metadata
Thesis Advisor	Wierenga, B., Heugens, P.P.M.A.R.
Persistent URL	hdl.handle.net/2105/26478
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Duits, P. (2009). Company response to WOM: An exploratory investigation into a company’s options for responding to WOM about its offerings. In Marketing Management.http://hdl.handle.net/2105/26478

Company response to WOM