2011-06-23
Extending beauty
Publication
Publication
The effect brand extension advertising on the parent brand image
Additional Metadata | |
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Looman, J.L., Arici, M.C. | |
hdl.handle.net/2105/26482 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Doran, A.F.R. (2011, June 23). Extending beauty. Marketing Management. Retrieved from http://hdl.handle.net/2105/26482
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