Extending beauty: The effect brand extension advertising on the parent brand image

Additional Metadata
Keywords	Brand image, Brand extensions, Advertising
Thesis Advisor	Looman, J.L., Arici, M.C.
Persistent URL	hdl.handle.net/2105/26482
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doran, A.F.R. (2011, June 23). Extending beauty: The effect brand extension advertising on the parent brand image. Marketing Management. Retrieved from http://hdl.handle.net/2105/26482

Extending beauty