Extending beauty: The effect brand extension advertising on the parent brand image

Additional Metadata
Keywords	Brand image, Brand extensions, Advertising
Thesis Advisor	Looman, J.L., Arici, M.C.
Persistent URL	hdl.handle.net/2105/26482
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Doran, A.F.R. (2011). Extending beauty: The effect brand extension advertising on the parent brand image. In Marketing Management.http://hdl.handle.net/2105/26482

Extending beauty