Sponsoring in the Dutch football prime league: The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor

Additional Metadata
Thesis Advisor	Beukenkamp, P.A., Otten, J.A.
Persistent URL	hdl.handle.net/2105/26488
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Coenen, J.A. (2009, September 16). Sponsoring in the Dutch football prime league: The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor. Marketing Management. Retrieved from http://hdl.handle.net/2105/26488

Sponsoring in the Dutch football prime league