2009-09-16
Sponsoring in the Dutch football prime league
Publication
Publication
The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor
Additional Metadata | |
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Beukenkamp, P.A., Otten, J.A. | |
hdl.handle.net/2105/26488 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Coenen, J.A. (2009, September 16). Sponsoring in the Dutch football prime league. Marketing Management. Retrieved from http://hdl.handle.net/2105/26488
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