Sponsoring in the Dutch football prime league: The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor

Additional Metadata
Thesis Advisor	Beukenkamp, P.A., Otten, J.A.
Persistent URL	hdl.handle.net/2105/26488
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Coenen, J.A. (2009). Sponsoring in the Dutch football prime league: The influence of preference for a certain club, sports involvement and team identification on the brand awareness and corporate image of the sponsor and on intention to purchase products of the sponsor. In Marketing Management.http://hdl.handle.net/2105/26488

Sponsoring in the Dutch football prime league