2009-06-25
Phonetic symbolism and the implications for brand names
Publication
Publication
Additional Metadata | |
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Verlegh, P.W.J., Giessner, S.R. | |
hdl.handle.net/2105/26495 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Bouritius, A.M.L. (2009, June 25). Phonetic symbolism and the implications for brand names. Marketing Management. Retrieved from http://hdl.handle.net/2105/26495
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