Phonetic symbolism and the implications for brand names

Additional Metadata
Thesis Advisor	Verlegh, P.W.J., Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26495
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Bouritius, A.M.L. (2009). Phonetic symbolism and the implications for brand names. In Marketing Management.http://hdl.handle.net/2105/26495

Publication