The effect of channel attributes and consumer characteristics on channel preference when buying videogames

Additional Metadata
Keywords	Attributes, Consumer characteristics, Channels, Video games
Thesis Advisor	Bruggen, G.H. van, Kollee, J.A.J.M.
Persistent URL	hdl.handle.net/2105/26499
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Binda, S.A.V. (2010, September 22). The effect of channel attributes and consumer characteristics on channel preference when buying videogames. Marketing Management. Retrieved from http://hdl.handle.net/2105/26499

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