2009-09-29
A comparison between attractive celebrity endorsers versus attractive unknown models in ads
Publication
Publication
Additional Metadata | |
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Looman, J.L., Szymanowska, M. | |
hdl.handle.net/2105/26510 | |
Finance & Investments , Marketing Management | |
Organisation | Rotterdam School of Management |
Wong, M.H. (2009, September 29). A comparison between attractive celebrity endorsers versus attractive unknown models in ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/26510
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