2009-09-29
A comparison between attractive celebrity endorsers versus attractive unknown models in ads
Publication
Publication
| Additional Metadata | |
|---|---|
| Looman, J.L., Szymanowska, M. | |
| hdl.handle.net/2105/26510 | |
| Finance & Investments , Marketing Management | |
| Organisation | Rotterdam School of Management |
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Wong, M.H. (2009, September 29). A comparison between attractive celebrity endorsers versus attractive unknown models in ads. Marketing Management. Retrieved from http://hdl.handle.net/2105/26510 |
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