2009-06-16
The impact of negative reviews on our buying intention
Publication
Publication
Additional Metadata | |
---|---|
Jong, M.G. de, Mom, T.J.M. | |
hdl.handle.net/2105/26523 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Moti, M. (2009, June 16). The impact of negative reviews on our buying intention. Marketing Management. Retrieved from http://hdl.handle.net/2105/26523
|