‘I want what she has!’: The effect of taste leadership in evaluating eWOM credibility of beauty gurus on YouTube

Additional Metadata
Keywords	Word of mouth (WOM), Credibility, YouTube, Blog, Vlogs, Taste
Thesis Advisor	Gelper, S.E.C., Alexiou, A.
Persistent URL	hdl.handle.net/2105/26544
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Jappy, P.J. (2013). ‘I want what she has!’: The effect of taste leadership in evaluating eWOM credibility of beauty gurus on YouTube. In Marketing Management.http://hdl.handle.net/2105/26544

‘I want what she has!’