Additional Metadata
Keywords Word of mouth (WOM), Credibility, YouTube, Blog, Vlogs, Taste
Thesis Advisor Gelper, S.E.C., Alexiou, A.
Persistent URL hdl.handle.net/2105/26544
Series Marketing Management
Citation
Jappy, P.J. (2013, September 25). ‘I want what she has!’. Marketing Management. Retrieved from http://hdl.handle.net/2105/26544