Personality brands and trust: How consumers evaluate personality brands in terms of trustworthiness, compared to other brands

Additional Metadata
Thesis Advisor	Rekom, J. van, Halderen, M.D. van
Persistent URL	hdl.handle.net/2105/26550
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Korsten, J. (2010, March 30). Personality brands and trust: How consumers evaluate personality brands in terms of trustworthiness, compared to other brands. Marketing Management. Retrieved from http://hdl.handle.net/2105/26550

Personality brands and trust