2010-03-30
Personality brands and trust
Publication
Publication
How consumers evaluate personality brands in terms of trustworthiness, compared to other brands
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Rekom, J. van, Halderen, M.D. van | |
hdl.handle.net/2105/26550 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Korsten, J. (2010, March 30). Personality brands and trust. Marketing Management. Retrieved from http://hdl.handle.net/2105/26550
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