Persuasion by punning: The effect of punning in online advertising slogans on the Dutch consumers’ attitude towards the brand

Additional Metadata
Thesis Advisor	Levallois, C., Szkudlarek, B.A.
Persistent URL	hdl.handle.net/2105/26569
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Rietema, E.J.G. (2009, September 21). Persuasion by punning: The effect of punning in online advertising slogans on the Dutch consumers’ attitude towards the brand. Marketing Management. Retrieved from http://hdl.handle.net/2105/26569

Persuasion by punning