2009-09-21
Persuasion by punning
Publication
Publication
The effect of punning in online advertising slogans on the Dutch consumers’ attitude towards the brand
Additional Metadata | |
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Levallois, C., Szkudlarek, B.A. | |
hdl.handle.net/2105/26569 | |
Marketing Management | |
Organisation | Rotterdam School of Management |
Rietema, E.J.G. (2009, September 21). Persuasion by punning. Marketing Management. Retrieved from http://hdl.handle.net/2105/26569
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