Effects of selling national brands at discounters: The moderating effect of consumer experience

Additional Metadata
Thesis Advisor	Rekom, J. van, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26574
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA Style AAA Style APA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maat, M. (2009, June 4). Effects of selling national brands at discounters: The moderating effect of consumer experience. Marketing Management. Retrieved from http://hdl.handle.net/2105/26574

Effects of selling national brands at discounters