Effects of selling national brands at discounters: The moderating effect of consumer experience

Additional Metadata
Thesis Advisor	Rekom, J. van, Giessner, S.R.
Persistent URL	hdl.handle.net/2105/26574
Series	Marketing Management
Organisation	Rotterdam School of Management
Citation APA APA Style APA-ALL Style AAA Style Cell Style Chicago Style Harvard Style IEEE Style MLA Style Nature Style Vancouver Style American-Institute-of-Physics Style Council-of-Science-Editors Style BibTex Format Endnote Format RIS Format CSL Format DOIs only Format	Maat, M. (2009). Effects of selling national brands at discounters: The moderating effect of consumer experience. In Marketing Management.http://hdl.handle.net/2105/26574

Effects of selling national brands at discounters